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Meet Cynthia


Q & A

Q & A

Why did you choose your profession?

I chose electrical engineering in high school as it was a good fit for me at the time as my dad was in electronics and my stepfather was a civil engineer. This portion of my career was very fun as I tried a lot of different things including writing software and firmware, developing hardware and competitive analysis/IP management. As I got older though I became fascinated by the business side of things, so I got my MBA to help facilitate the transition. Like my technical phase I had several different roles including technical marketing, product management, new business development and segment management which turned out to be the most rewarding because it leveraged both my technical and business background.

Who are your main influences?

I have been fortunate to have many people who influence me starting with my parents and stepfather. Throughout my career I have been fortunate to have developed friendships with people who have my back, are willing to have open discussions and provide me with honest feedback.

What is your greatest accomplishment?

My kids. I always wanted to be a father and after a lot of on-the-job training and adjustments in parenting they are both healthy and progressing in their lives.

What tools do you use?

I have used a lot of tools in my career and the two that I found to be the most useful are listening and metrics. Listening is required to understand who you are working with, and metrics are required for quantitative feedback to achieve sustained growth.

What are you working on right now?

Building back my strength for basketball, preparing my daughter to go away to college and house/yard maintenance.

What are your long-term goals?

I have been very fortunate in my life and am at the stage where what matters is building something that not only creates growth but also is sustainable because it was done as a team.

Which recent projects are you proud of?

I am proud that I fought to ensure a very important app targeted at victims of domestic violence worked in a manner that would be useful for the user, even though it was only an enabler to revenue.

Do you live by any piece of advice or motto?

I have always been a very competitive person, especially when I was young. Now, I always strive for a win-win scenario first.

What are you passionate about?

I am still passionate about playing basketball as I love the competition and teamwork. I exercise specifically to keep myself in shape to continue to do so.

What behavior or personality trait do you most attribute to your success, and why?

I have always been fascinated by the big picture, so I focused my education and career path on expanding my knowledge and skill set to understand the different aspects of running a business. I also love working in and leading teams because it is way more fun to win together.

What is the one thing you need to know about your co-workers?

Their motivations and goals. Once you understand drives a person then you can work much better based on that point of reference.

Do you have a favorite season?

Probably Summer. I especially enjoy Summer evenings and spending more time outside.

Who inspires you and why?

I am a big believer in teamwork for success so most recently it is amazing to see a team like the Nuggets lead by such a humble superstar, Nikola Jokic, who focuses on the team and teamwork above all else for success.

What life circumstance has most shaped your world view?

Having kids. Your kids influence so much of your life, including relationships, entertainment choices and aspirations. They also affect your view on the future because at some point it is not about yours but theirs.

If you were an action figure, what accessories would you be sold with?

A basketball, a fast car, exercise equipment, and friends to hang with.



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