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Kevin Tanguay

Segment Manager | Product Line Manager | Product Manager

Highly skilled strategic Product Manager versed in guiding teams in the creation of product value propositions, defining customer
segmentation, and crafting business cases. Focuses on identifying competitive advantages for the current product line and
identification of innovative and disruptive roadmap solutions. Combines a comprehensive blend of technical expertise, business
strategy, competitive and market analysis to drive revenue growth and market expansion. Excels in employing agile methodologies
for product innovation, adeptly merging product ownership with market insights for transformative segment impact. Recognized for
leading cross-functional teams and forging high-impact stakeholder relationships.


● Drove 15% revenue growth YoY in a segment over 2.5 years through strategic customer expansion and market expansion, maintaining a 60%+ gross margin
● Achieved over $300M in lifetime design wins in 1 year by expanding business at existing customers and winning new customers via existing and new partners by creating and presenting value propositions and enabling the sales teams
● Generated >$15M in revenue by leading global efforts to introduce a new server targeting the SMB market
● "He was my go-to in the Embedded days whenever I needed to take a technical or complex situation, and translate it to an easy-to-understand solution for customers. He’s that rare breed that can meet with a CEO, and then turn around and dig into a design review with engineers."
-Bill M, AMD Sales


Currently located in Denver / Boulder - Colorado
Open to remote, hybrid and in person

  • LinkedIn
Experience

EXPERIENCE

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Jul 2019 - Present

Marketing Operations and Business Management (Principal)

Specializes in marketing operations, product management, and app development for SaaS providers, startups, and small businesses. Services encompass roles like fractional CFO, CTO and COO, as well as hardware, software, and mobile app management.

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Jul 2016 - Jun 2019

Director of Product Management and Business Development 

Leadership of Product Management and Business Development for diverse segments such as Mining, Remote Sensing, and Food/Agriculture. Directed a dedicated team of 5 (2 segment managers and 3 and application scientists) in the development of market strategies and effective support for each segment. Owned strategic marketing and planning, roadmap development, competitive analysis, and market assessments for the $14M business unit.

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Feb 2015 - Jul 2015

COO | Head of Engineering, Operations and Sales

 

Managed a team of 8, (6 senior software developers, 1 junior developer, and 1 test technician), overseeing operations, product development, customer support, program management, and sales. Focused on operational excellence, improving communication, rebuilding sales pipelines, and collaboration among the team members.

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May 2012 - Feb 2015

Director of Embedded Gaming 

 

Steered a 2-member team in running a global business segment with over $40M in revenue, The segment, Embedded Gaming comprised Electronic Gaming Machines for casino, arcade, video lottery terminals and more and Connected Home technologies. The team owned market expansion, international growth, customer relationship building, and gross margin management.

Oct 2009 - May 2012

Sr. Manager - New Markets/New Technologies

 

Tasked with unlocking new market opportunities and orchestrating collaborations with AMD technology centers to tailor existing technologies for diverse markets including Connected Home, Networking, SMB Servers, Automotive, Medical, and Security Appliances.

Oct 2007 – Sep 2009

Sr. Product Manager – ATI Chipsets

 

Tasked with unlocking new market opportunities and orchestrating collaborations with AMD technology centers to tailor existing technologies for diverse markets including Connected Home, Networking, SMB Servers, Automotive, Medical, and Security Appliances.

May 2003 – Sep 2007
Sr. Technical Marketing Manager

Led a team of up to 15 engineers and technical associates in providing proactive customer support, technical and marketing docs, performance, and competitive analysis for all the AMD Embedded solutions.

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TESTIMONIALS

TESTIMONIALS

"Kevin brings a wealth of experience with him, both in the areas of business development and marketing, but also in general management. He is a pleasure to work with as he reacts well under pressure and can provide a calm, guiding hand to his group in tough times. I have watched him adapt his management style to specific individuals, demonstrating a high degree of skill and empathy for the people around him.

He consistently puts the needs of the business at the forefront and is extremely resourceful in finding solutions that work for all the stakeholders. This came through as he and I negotiated and planned our product road maps in a scarce resource environment."

Dave Oliver, Director of Engineering, Malvern Panalytical

"Kevin impressed me with his consistency and effectiveness in leading a team of several engineers toward goals while balancing customer needs and internal processes. As COO at Sage Electronic, Kevin also brought his leadership skills, industry experience and insights from AMD into the sales process for BIOS development services, taking on sales leadership while I led marketing and inside sales. As a team, we grew the opportunity pipeline 41% in 3 months. Kevin is the type of leader that people want to give extra effort to meet objectives and finish goals in a timely fashion."

Dennis Batchelor, VP Marketing Sage Electronic Engineering

"Kevin is one of the most skilled and results-oriented technical marketing directors I have known. He has a good technology background, and a keen sense of direction with customers, that helps convert sales pipeline to design wins by presenting an "overall software enablement and platform story", not just a silicon and price story that has been AMD's shortcoming in the past. He has exceptional written and verbal communication skills, which is one of his strong suits."

Vivek Viswanathan Iyer,
Entrepreneur/Experienced Technology Executive, AMD

EXPERTISE

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  • Product Strategy Development

  • Pricing Optimization & Revenue Growth

  • Market Analysis & Research

  • Sales & Channel Enablement

  • Market Segmentation & Targeting

  • Competitive Analysis & Positioning

  • Cross-functional Collaboration & Stakeholder Mgmt.

  • Performance Metrics & KPI Analysis

  • Leadership & Team Building

  • Strategic Thinking

  • Communication & Presentation Skills

  • Risk Management & Problem Solving

  • Product Launch Planning & Execution

EDUCATION

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Master of Business
Administration (MBA)

Bachelor of Science
Electrical Engineering (BSEE)

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Master of Engineering
Electrical Engineering (MEEE)

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